Formula LP Saltnic – Phillip Rocke, carries a remarkably accurate flavor of fruity cereal over creamy milk; it has a complex-yet-immediately-familiar taste that flawlessly balances the crispness of a newly-opened box of fruity cereal with the rich, indulgent flavor of fresh milk. Formula LP is a category-killer that stands out in the crowded category of dime-a-dozen desserty cereal juice flavors.